We are looking for a creative and results-driven Content & Social Media professional to build and manage the organisation’s digital presence across relevant platforms. The role will be responsible for developing engaging and audience-focused content, managing social media channels, planning content calendars, supporting admission and lead-generation initiatives, and maintaining consistent brand communication. The role will also monitor digital performance and use insights to continuously improve content reach, engagement, and overall digital visibility.
Note: Own Mobile and Laptop are Mandatory
What you'll do
Develop and execute content and social media strategies aligned with organisational objectives, brand positioning, audience requirements, and business goals.
Manage the end-to-end social media presence, including content planning, scheduling, publishing, community engagement, and performance monitoring.
Create high-quality, original, engaging, and audience-focused content for social media, websites, blogs, email campaigns, and other communication channels.
Plan and maintain a structured content calendar aligned with campaigns, academic activities, events, business priorities, and seasonal requirements.
Develop admission-focused and lead-generation content to support enquiries, admissions, brand awareness, and audience growth.
Develop creative concepts, campaign ideas, storytelling formats, reels, video scripts, and digital communication to strengthen the organisation’s online presence.
Manage website content, blogs, articles, landing pages, email campaigns, brochures, presentations, and other marketing communication materials.
Conduct research on education trends, audience behaviour, competitor activities, and digital trends to identify relevant content opportunities.
Apply SEO and digital content best practices to improve content visibility, discoverability, reach, and audience acquisition.
Monitor and analyse content and social media performance, using insights to improve engagement, audience growth, brand visibility, lead generation, and overall digital performance.
What we're looking for
Bachelor’s/Master’s degree in Marketing, Mass Communication, Journalism, English, Digital Marketing, or a related field, with relevant experience in content and social media.
Strong hands-on experience in content creation, social media management, content strategy, copywriting, campaign planning, and digital communication, preferably in the education sector.
Strong understanding of social media platforms, SEO, audience engagement, content analytics, digital trends, and performance-driven content strategies.
Excellent written and verbal communication, creativity, storytelling, research, attention to detail, time management, and cross-functional coordination skills.
